Sometimes, you have to hit that reset button, identify and get rid of the problems that are hurting your brand. It isn’t enough to rest on your laurels alone. People who know Steve well know that he doesn’t cotton much to the court of public opinion (YELP) but when they’re right, they’re right.
We had to hit that reset button earlier this year, and as difficult as it was to throw away thousands of dollars in product, it was the right thing to do. The results have paid off. Read the review from Liz if you have a chance, it is very well thought out and an affirmation that the choice made was correct.